Insights & Analysis
Expert advice, metrics deep-dives, and strategic guides to optimize and value your mobile applications.
SaaS Metrics That Matter to Modern App Investors
Venture capitalists and private equity firms evaluate specific KPIs when auditing apps. Find out what MAU, DAU, and Chur...
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The Ultimate App Store Optimization (ASO) Guide for 2026
App Store Optimization is the SEO of mobile apps. Learn how to optimize app titles, descriptions, density, and screensho...
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How to Flip Mobile Apps: A Step-by-Step Guide to Profit
Flipping apps is a lucrative side-hustle. Learn how to spot undervalued apps, improve their monetization and marketing,...
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Understanding App Valuation: How Multiples are Calculated
How much is your mobile app worth? Learn how revenue multiples, profit margins, active user metrics, and platform health...
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Due Diligence Checklist for Buying Mobile Apps & Games
Minimize your acquisition risk. Follow this detailed due diligence checklist for auditing financials, technical source c...
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Maximizing LTV and Minimizing CAC: The Unit Economics of App...
Master the unit economics of your mobile app. Learn how to optimize customer acquisition costs and boost user lifetime v...
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